AMD64 Sets the Gold Standard at Lucasfilm Animation Singapore

At a ceremonial opening of Lucasfilm Animation Singapore today, AMD (NYSE: AMD) announced that the digital backbone of the new Lucasfilm Animation Singapore digital animation center is powered by AMD64 processor technology - the gold standard for 64-bit computing.

Lucasfilm Animation Singapore is Lucasfilm Ltd.'s first animation studio in Asia and complements their new Letterman Digital Arts Center combining Industrial Light & Magic and LucasArts at the Presidio in San Francisco. All facilities rely on AMD64 processors for their artist's workstations and mission-critical render farms. Both facilities are designed to produce state-of-the-art digital animated content for movies, television programs and games for global audiences.

Asian cinema and animation has had a profound effect on the work of George Lucas. Lucasfilm Animation Singapore hopes to blend animation styles of east and west to offer audiences something never seen before.

"Integrating our new Singapore and San Francisco facilities into one virtual studio and handling the massive amounts of data we push around our network every day is an unprecedented feat in our industry and requires the best technology available," said Cliff Plumer, chief technology officer for Lucasfilm. "Building on top of AMD64 processors was an easy decision because they are the only processors to meet our strict needs. AMD64's cutting edge 32-bit performance for our existing software, simple 64-bit upgrade path, low power consumption, world class reliability and scalability, and clear roadmap to next-generation performance with dual core technology are "must-haves" to continue our steep trajectory up the visual effects innovation curve."

The power of AMD64 technology with Direct Connect Architecture in the hands of digital artists at Lucasfilm Animation Singapore increases efficiencies in the production pipeline while raising the quality level of finished work. One artist can now perform multiple tasks that in the past would have required six to a dozen artists.

"We look for vendors like AMD who thrive on challenges, who like to be innovative and who like to push the technology envelope," continued Plumer. "AMD has been right there beside us pushing the technology to create things that haven't been seen before by our audiences."

"As the processor innovator setting new standards, it's extremely important for AMD to work with the very best like Lucasfilm, the company that revolutionized the visual effects industry," said Charlie Boswell, director of Digital Media and Entertainment at AMD. "With AMD64 technology, Lucasfilm and its IT department led by Cliff Plumer have created possibly the most sophisticated collaborative IT environment in the world. With the availability of AMD64 technology as close as your local PC retailer, it's exciting to know that next-generation artists have access to the same AMD64 technology the top pros are using."

About AMD64

The AMD64 processor platform is the gold standard for 64-bit computing. AMD64's Direct Connect Architecture evolves industry standards to deliver break-through performance on single- and dual-core processors, reducing bottlenecks inherent in traditional front-side bus architectures. AMD64 technology is also designed to enhance the security of computing environments by integrating Enhanced Virus Protection(a) technology enabled by advanced anti-virus features in current versions of Linux, Microsoft(R) Windows(R) and Solaris operating systems. Today, more than 75 of the top 100 companies in the Forbes Global 2000 or their subsidiaries, representing the world's most competitive industries, now rely on AMD64 technology-based systems to run their enterprise applications. Since their 2003 introduction, AMD64 processors have earned more than 120 industry awards and the support of more than 2,000 OEMs, hardware and software developers, system builders and distributors. For more information on the AMD64 processor platform, see www.amd.com/amd64.

(a)Enhanced Virus Protection (EVP) is only enabled by certain operating systems including the current versions of Microsoft(R) Windows(R), Linux, Solaris and BSD Unix. After properly installing the appropriate operating system release, users must enable the protection of their applications and associated files from buffer overrun attacks. Consult OS documentation for information on enabling EVP. Contact software application vendors for information regarding use of the application in conjunction with EVP. AMD strongly recommends that users continue to use third-party anti-virus software as part of their security strategy.

About AMD

AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.

AMD, the AMD Arrow logo, AMD Opteron and combinations thereof, are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners.

Related Articles

• Inaugural Red Hat Government Users Conference to Showcase Open Source and Linux
  Wednesday, 26 October 2005



• Singapore Web Hosting Company Upgrades to Online Invoicing
  Monday, 24 October 2005



• Turbolinux Introduces FUJI Desktop Linux Operating System With Enhanced Windows Compatibility
  Sunday, 23 October 2005



• CE Linux Forum Hires Linux Developer Matt Mackall
  Friday, 21 October 2005



• The Free Standards Group Announces the Linux Standard Base Desktop Project
  Thursday, 20 October 2005



• Ubuntu Wins Linux Journal Favourite Linux Award 2005
  Thursday, 20 October 2005



• Linux Industry Unites Behind LSB Desktop Project
  Wednesday, 19 October 2005



• REAL Software Ships REALbasic 2005 Release 4; Update Improves Reliability, Adds Support for Security Enhanced Linux
  Saturday, 15 October 2005



• Ubuntu Linux Wins Best Distribution at UK Linux and Open Source Awards 2005
  Tuesday, 11 October 2005



• University of Stirling Graduates to Red Hat Enterprise Linux
  Friday, 7 October 2005



• Ingram Micro Delivers Linspire's Desktop Linux Products
  Thursday, 6 October 2005



• Wind River Announces Industry's First True Commercial-Grade Linux For Device Manufacturers
  Thursday, 6 October 2005



• Orc Software's Advanced Trading Platform to Support Linux
  Wednesday, 5 October 2005



• Linux Poker and Linux Poker Compatibility Site
  Sunday, 2 October 2005



• Industry Leaders PathScale and Voltaire Sign Agreement on High Performance Grid Backbone and Linux Cluster Solutions
  Saturday, 1 October 2005

Recent Issues