Announcing a New Online Store for Tux T-shirts

The brainchild of two Linux enthusiasts, Bryan Dumm and Michael McSteen, TuxDelux is an effort to increase public awareness of Linux by shamelessly marketing and promoting Tux the Penguin, the adopted mascot of the Linux community.

"We don’t see Tux as much as we should. We don’t see it on the street, in the stores or in any media." said Dumm. "We want to change that."

The two originally thought of the idea for Tux Delux while attending a recent
conference. They saw a lot of logos and icons promoting individual
software programs and corporations, but nothing promoting the Linux.
"Mike and I always talk about the need for ‘Place’ (one of the four P’s of
marketing) for Linux. The same holds true for ‘Promotion’," Dumm explained.

Both Dumm and McSteen think one of the best ways to introduce the public to
Linux is by introducing them to Tux the Penguin. They hope that the more the Linux community promotes Tux, the more the general public will be curious about Linux. "We want people to ask, ‘hey, what’s up with the penguin?’ We want to peak people’s curiosity about Tux and Linux," McSteen stated.

"We think Tux is a fantastic image and that the Linux community needs to rally around him to market and promote Linux," Dumm added.

Tuxdelux.com currently offers eight different Tux designs, including the
original. The company plans to introduce several new designs over the next couple of months.

Visit tuxdelux.com to find out more. If you have any questions, please contact Michael McSteen at: support@tuxdelux.com

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