Pure Networks Raises $12.5 Million in Funding

SEATTLE, Jan. 11 -- Pure Networks, Inc., creator of Network Magic and leading provider of home networking software and services, today announced that it has secured $12.5 million in additional venture funding from Bessemer Venture Partners, Ignition Partners and Mayfield, furthering its market leadership in the consumer home networking space. Series B funding will help accelerate development as the company plans to roll-out new networking tools and features to help consumer setup, manage, and protect their wireless and wired home networks within the coming year.

"We have scoured the world for a solution to help consumers use their home network," said Rob Stavis, General Partner of Bessemer Venture Partners. "Other companies have bits and pieces of the puzzle, but Network Magic is the only application that delivers the whole home networking framework to PC users."

"We are excited to have a new strategic investor onboard and pleased that our existing investors remain highly confident in Pure Networks' success," said Tim Dowling, president and CEO of Pure Networks. "The home networking category is growing rapidly at 20% annually but many hassles remain. As we enter into our next phase of growth, new funding will allow us to accelerate plans to unveil new, simple home networking tools that make the digital home easily attainable by consumers."

Network Magic has over 160,000 users and growing its user base with 2,000-3,000 users daily. Network Magic is currently available at http://www.networkmagic.com for $39.99 (U.S.) for download only and $49.99 with installation CD and in major retail stores, including CompUSA, Frys Electronics, Office Max and Amazon.com for an MSRP of $49.99 (U.S.). Network Magic includes one year of the Net2GO remote access/file sharing service, is compatible with all major routers and is offers PC licenses for the entire home network. Consumers can also download a 14-day free trial from the website. Pure Networks offers a 30-day money back guarantee.

About Pure Networks, Inc.

Pure Networks, Inc. is the leading creator of home networking software and services. Pure Networks' vision is to make home networking easy, more secure and useful for the home computer user. Its latest software, Network Magic, acts as the 'missing link' to tie together the heterogeneous assortment of routers, gateways, and PCs with multiple operating systems, and allow all the computers and devices on a home network to work with one another more easily. For more information, visit the company's website at http://www.purenetworks.com, send e-mail to info@purenetworks.com or call 206-322-9002.

About Bessemer Venture Partners

As the oldest venture capital practice in the United States, Bessemer Venture Partners manages more than a billion dollars of venture funds, carrying on a tradition of hands-on, active venture investing that started in 1911. Over 100 Bessemer companies have gone public, including American Superconductor, Ciena, Gartner Group, Ingersoll Rand, International Paper, Maxim, Parametric, Perseptive Biosystems, Staples, VeriSign and W.R. Grace. BVP is located in Silicon Valley, New York, Boston, Shanghai, Mumbai, and Bangalore. For more information, visit http://www.bvp.com.

About Ignition Partners

Ignition Partners, headquartered in Bellevue, Wash., is a premier venture capital firm focused on investments in software and communications technology, with a particular emphasis in enterprise and consumer facing software and services, telecommunications and network infrastructure. Ignition brings together an unparalleled combination of domain focus, technical expertise and operational experience. Ignition's partners are proven business leaders who have built some of the world's most successful businesses of the last two decades, including Microsoft Windows, McCaw Cellular Communications, AT&T Wireless and Microsoft's enterprise business. The VC's founders are also credited with leading McCaw's entry into wireless and Microsoft's Internet turnaround. For more information, please visit http://www.ignitionpartners.com.

About Mayfield

Mayfield, headquartered in Menlo Park, CA., has deep domain expertise in enterprise software, networking/communications and consumer technology. Since Mayfield's founding in 1969, the firm has invested in more than 450 companies, completed hundreds of mergers and acquisitions and taken 100 companies public. Mayfield's portfolio of companies includes those that represent the foundation of today's technology economy, as well as companies striving to set the technology paradigms of the future. For more information, please visit http://www.mayfield.com.

NOTE: Pure Networks, Network Magic and Net2Go are trademarks and/or registered trademarks of Pure Networks, Inc.

CONTACT: Lisa Passe of Porter Novelli, +1-206-770-7020, or lisa.passe@porternovelli.com, for Pure Networks.

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