ReachForce Launches New Web Service Extending Role-Based Data Access Into CRM Applications

Austin, TX (PRWEB) July 27, 2006 -- ReachForce, Inc. a worldwide provider of marketing automation technology and services for role-based customer and prospect data, today introduced ReachForce Connect, a new Web services interface for CRM and marketing automation systems. ReachForce Connect allows customers to integrate with and request custom role-based contact information directly from their CRM systems, such as Microsoft, Siebel, SAP and salesforce.com.

"The introduction of ReachForce Connect is opening up ReachForce's partner-based ecosystem providing CRM users and vendors with the ability to present sales and marketing professionals with one more innovative way to request qualified role-based contacts," said Suaad Sait, CEO of ReachForce. "The technology builds on the ReachForce platform and facilitates companies in reaching the right person with their message, dramatically increasing the value of their CRM and marketing demand creation investments."

ReachForce Connect provides a Web services API that software developers and independent software vendors (ISVs) can leverage from within their own applications, offering sales and marketing professionals with on-demand access to ReachForce's role-based data services. Developed on JBoss and MySQL open source technologies, ReachForce Connect delivers seamless integration into an organization's infrastructure and presents immediate value and information to its users.

"ReachForce Connect was developed on an open source platform to allow it to be leveraged across the broad range of CRM systems used by our customers," said Jason Morio, director of products at ReachForce. "Our use of open source technologies and Web services provides for a more accessible and less complex integration process."

ReachForce enables B2B sales and marketing professionals to build high quality role-based custom prospect databases - putting an end to time and money wasted from relying on title-based lists. The company's products and solutions are designed to quickly supply marketing and sales teams with high quality prospect contact information, which allows businesses to focus their efforts only on the right decision makers for their products or services.

To gain access to the ReachForce Connect API, customers and partners can register on the ReachForce Web site at www.reachforce.com/partners.

About ReachForce, Inc.

ReachForce, Inc, based in Austin, TX, is a privately held venture backed company. The company offers revolutionary services to help marketing and sales professionals get in front of the right individuals quickly and cost effectively. Using an automated technology platform and worldwide market researchers, ReachForce identifies individuals based on roles and responsibilities, not just titles. These role-based custom contacts enable marketers to increase results 20 to 30 times for every dollar spent and sales teams to concentrate on highly qualified prospects resulting in increased sales in less time. For more information on ReachForce, please visit www.reachforce.com.

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